Why TGS?
TGS2025 Event Outline Point
About the Tokyo Game Show This Year
Making Better Use of
Limited Space
In order to accommodate the increasing number of exhibitors year on year, we will implement measures to make more use of the exhibition space at Makuhari Messe. We will review the regulations on the number and layout of booths and plan the venue more efficiently. At the same time, we will increase the number of meetings to select booth locations, so that we can respond to the needs of as many exhibitors as possible.
An Exhibit Hall Where Everyone Can Walk Around Safely
As part of our plan to alleviate congestion, we will be changing the layout and aisle widths. We will be widening the aisles more than in previous years and clarifying the exhibition rules, with the aim of creating a venue where both exhibitors and visitors can feel at ease.
Create Business Opportunities in the Game Industry
We will enhance business matching and seminars, and provide the largest business opportunity in the Asian game industry. We will also increase contact points with indie game developers and focus on creating future hit makers.
TGS2024 Report
Attracting Business-day Visitors
Promotion Activities
Approaching Businesspeople Overseas
By exhibiting and participating in major gaming events (such as the Taipei Game Show, GDC, Games Com, and China Joy), we will improve the recognition of TGS, and by implementing mutual promotion of websites, etc., we will provide information to visitors on business days.
Attracting Domestic Businesspeople
We will encourage visitors to register for the event by sending direct mail to businesspeople who visited TGS2024. We will also digitize the "advance registration tickets" provided to exhibitors to create an environment that makes it easier for invited guests to pre-register.
Utilizing the Business Appointment System
The business negotiation system that will be used at TGS2025 will be launched in July to support business negotiations for TGS. Businesspeople from around the world will be able to make appointments for business negotiations at the TGS venue.
Attracting Public-day Visitors
Promotion Activities
Strengthening the Experience for Young People Who Will Lead the Game Industry in the Future
We plan to promote TGS to young people and motivate them to attend through official programs (streaming) and SNS (short video projects featuring young influencers, etc.), with a focus on the ticket sales period.
We will consider plans to cultivate fans from this generation not only this year, but also in the medium term.
Family-Focused
We will be posting content information for the area where parents and children can enjoy together (Family Game Park) mainly on social media.
We will be promoting the safe environment for visitors and the parent-child participation-type social media campaign, including the use of kids influencers.
Appeal to Core Fans
We plan to deliver even more comprehensive advance information than before, including information on hot titles and creators, highlights and goods information, in-depth articles and interviews featuring official supporters, and more.
We are also considering measures to motivate visitors to attend TGS again this year.
- The information above includes items that are still being considered and have not yet been finalized.
Which Area Should I Exhibit In?
For information you need to consider exhibiting at TGS, please ask the chatbot below.
Schedule
To Exhibit Procedure: Application (Worldwide)
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①
Click the "To Exhibit (Worldwide)" button on the top right of the screen.
- Please note that the application office is different for China and Taiwan.
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②
Fill out and submit the exhibition application form (through online).
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③
Once submission is complete, you will receive an automatic reply email.
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④
TGS Management Office will verify the application details.
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⑤
TGS Management will send a reply accepting the application.
To Exhibit Procedure: Application (TAIWAN) (China)
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①
Click the "Application (TAIWAN)" or "参展申请" button on the top right of the screen.
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②
Please fill in the application form.
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③
Send the application form to the office by email.
- For Taiwan send to (xtinetaitra.org.tw)
- For China send to (xue.huirich-event.link)
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④
The office will send a reply email.
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⑤
The office will verify the application details.
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⑥
The office will send an email notifying you of the acceptance of the exhibition application.
Real (In-person) Exhibit
- 【Real Exhibit】Application・Payment Schedule Please note that the deadline for applications to exhibit differs depending on the number of booths applied for.
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- 2025 5.23 FRI
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Deadline for Applications for 42 or more booths
Cancellation Fee: 50% of the exhibition fee
(Cancellation date: May 31 - June 16, 2025)
- 2025 5.30 FRI
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Deadline for Applications for less than 42 booths
Cancellation Fee: 50% of the exhibition fee
(Cancellation date: May 31 - June 16, 2025)
- 2025 6.17 TUE
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42 booths or more
Booth Location Selection Meeting Cancellation Fee: 100% of the exhibition fee (June 17, 2025 onwards)
- 2025 6.23 MON
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16 booths or more, less than 42 booths
Booth Location Selection Meeting Cancellation Fee: 100% of the exhibition fee (June 17, 2025 onwards)
- 2025 7.8 TUE
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Less than 16 booths
Booth Location Selection Meeting Cancellation Fee: 100% of the exhibition fee (June 17, 2025 onwards)
- 2025 7.8 TUE
- Exhibitor Briefing
- 2025 7.18 FRI
- Closing Date for Payment
Online Exhibit
- 【Online Exhibit】Application・Payment Schedule
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- 2025 5.30 FRI
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Deadline for Applications
Cancellation Fee: 50% of the exhibition fee
(Cancellation date: May 31 - July 8, 2025)
- 2025 7.8 TUE
- Exhibitor Briefing Cancellation Fee: 100% of the exhibition fee (July 9, 2025 onwards)
- 2025 7.18 FRI
- Closing Date for Payment
Official Program Participation
The program slots will be decided at the "Program Slot Selection Meeting".
At the selection meeting, you will be asked to choose the slots in order of priority.
After the selection of priority ① and ②, the exhibitors in priority ③ and ④ will be informed of the available slots.
Please note that if there are many applications for exhibition, the program slots may be filled before the selection order comes around.
If there are no more slots available, the cancellation will be made without cancellation fee.
Please understand in advance.
- 【Official Program】Participation
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- 2025 5.30 FRI
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Participation Application Closing Date
Priority ①・②・③ Priority ④・⑤Cancellation Fee: 50% of the participation fee
(May 30, 2025 onwards)
- 2025 6.20 FRI
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Official Program Slot Selection Meeting
Priority ①・②・③Cancellation Fee: 100% of the participation fee
(Priority ①②③ / June 20, 2025 onwards)
- 2025 7.4 FRI
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Official Program Slot Selection Meeting
Priority ④・⑤Cancellation Fee:100% of the participation fee
(Priority ④⑤ / July 4, 2025 onwards)
- Priority ① : Order of application for set purchase
- Priority ② : Game Console Platform Company
- Priority ③ : Exhibitor that participated in the preceding show (TGS2024) with Official Program
- Priority ④ : Exhibitor that participated in the preceding show (TGS2024)
- Priority ⑤ : Other Exhibitor
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In the case of the same conditions
Priority order for ② and ③ is as follows: "Exhibitors with the most official programs in 2024", "Exhibitors with real exhibits in 2025 and the most booths", "Exhibitors who met the deadline for application", and "CESA member companies".
If there are still the same conditions, then it will be decided by "lottery"In the order of priority for selection ④ and ⑤, priority is given in the order of "companies that have a real exhibition in 2025 and have a large number of booths", "companies that have met the deadline for exhibition applications", and "CESA member companies". If there are still equal conditions, a "lottery" will be held. - One company will be given one slot (50 minutes or 110 minutes).
However, if there are any vacant slots at the time of the selection meeting, it will be possible to apply for multiple slots (50 minutes per slot).
